Brand Strategy & Digital Marketing
You want your brand promotion to exude reliability, credibility and trustworthiness.
A brand is not a logo or a tagline. It is the sum of the perceptions that are held about a group, business or organisation. Some perceptions are outside of our control, but many are there for the taking.
In the digital age, a strong consistent brand is essential. It’s the first thing a new customer sees when they connect with you. It appears on your office door, business cards, letterheads, presentations, and marketing communications.
What message are you sending your customers when you try to promote your company as the provider of a high quality product/service and yet your brand doesn’t support that image?
JAMLAB can assist you with all aspects of your business branding, whether it be as simple as updating your logo or as in-depth as coming up with a new company name and launch plan. Here’s some of the brand strategy services we can offer you:
BUSINESS NAME CONCEPTS
In addition to our branding services we also offer marketing planning for those businesses who need an in-depth, independent review of their marketing efforts. We can help you understand the ever changing online marketing landscape and help your business succeed.
It can be difficult to identify areas for improvement when you work so closely with your product/service. An independent review will help you make the required changes to attract new customers and retain your current ones. If continue to do what you have always done, you will continue to get the same results.
JAMLAB will develop a digital strategy, in line with your budget, outline the stages and how we will measure the success.