These days building a business website or online store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
There’s really no excuse to keep putting it off.
Still not sure how having a website will help you grow your business?
Here are some of the most common reasons every business needs a website:
Your customers expect it.
If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?
If you don’t have a business website, today’s customers may look elsewhere. There are a multitude of reasons why customers expect you to have a business website and know what they want from you.
It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on Google, Facebook, and other review sites to host reviews for your brand, but solely relying on those platforms is risky (especially if you haven’t claimed your listing) because fake reviews and competitors can sabotage your score. With reviews on your own website, you can control which ones get published.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
Using your website as the central place for all content relating to your business, means you can control the flow of information to other platforms to help promote your message, mission, and personality in front of your target audience faster than print ads or mail-out brochures.
More bang for your buck.
JAMLAB uses established tools to help position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail. Using WordPress, which powers over 30% of all websites and has a rich developer community, puts you on the front foot of staying up to date with technology advances. Using business grade tools to run your business that integrate together and just work, allows you more time to focus on running and growing your business.
You don’t need extensive coding or technical skills.
JAMLAB is with you the entire time with real support to help you get the results you are after. With innovative tools and training where you need it, you can rest assured that you won’t need hours of trawling through Google to solve any issue.
Your competitors have their own websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Once a consumer has an idea of what they need or want, they start researching, and the majority of them go online to find product information, reviews, and testimonials, to inform their purchase decision.
So if you’re not staying competitive with your competition, you’re giving customers a reason to buy from another business.
Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or online store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, trust and relationship building, brand recognition, and almost every other element of your revenue stream.
Combining your website with marketing tools, like JAMLAB’s email marketing, helps you reach new customers and generate repeat business.
You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best heater” or, if they know what they want, “ducted gas heating installer in Shepparton”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a website, you can optimise it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customise on your site to improve your search engine optimisation (SEO). With JAMLAB’s SEO plans, you can rest assured that your website will remain at the top of the SERP.
Create a resource centre for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create a staff training website with self-service videos, instructional materials, or even internal forms to help your team to stay on top of their administration tasks.
Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase. By providing an extra layer of customer relations on your website, you can quickly build trust and repeat business from customers.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with JAMLAB right now.