Businesses are rapidly exploring the benefits of UX, and they are already recognising the potential for significant return on investment from UX research and development.
User experience design (UX) focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.
Apple didn’t invent the smartphone, but it made one very easy to use. Facebook wasn’t the first social network, but its simplicity was instrumental to its growth. And there were many other search engines before Google, but none made it so easy to find the most relevant information. All three companies became successful by improving user experience for products that already existed.
Good user experience is clearly good for business. Studies show that companies that invest in UX see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share.
The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, application or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues with your product. Usability testing explains these issues.
At JAMLAB, we will develop strategies that help underperforming websites because they were designed without the end user in mind. In these situations, clients who think they know their users typically make these important decisions. As a result, websites are designed for the business and not for the customers.
Search engines love great user experience! Google gives you a rating to improve results in both organic search results and with Google AdWords. The user experience of your site is a main part of their calculation for your rating. Have a poor user experience and Google will penalise your website and you will either fall off the top page of results or not have better returns on your AdWord spend.
You should not even slightly underestimate a great UX’s ability to influence customers. At JAMLAB, we will work with you to help you understand your customers and help grow your business online.